Artie Bulgrin of ESPN spoke at the ANA Cross-Platform Video Measurement Summit. His presentation was on WHAT ARE THE BEST CROSS-PLATFROM METRICS?
ESPN is a leader in cross-platform research and an active member of CIMM and the Making Measurement Make Sense (3Ms) initiative from the ANA, the 4A's and the IAB. Artie provides ESPN's thoughts on which metrics are needed to improve cross-platform measurement. Does the industry need a cross-platform GRP? What are the best metrics for making comparisons across media? How can users and usage be best quantified as consumers fragment across more and more platforms?
