What blends better with a pint of beer than rock music? Nodding to this fact, Kingfisher Premium introduced a Beer Dispenser- truly one of a kind, with a bang! This year it chronicled the World’s first Beer Dispenser Machine triggered by head banging, as thousands of Bangaloreans came together for The Great Indian Octoberfest by Kingfisher Premium. The Mechanics The patrons had to login to his or her Facebook account, strap on a helmet that captured the head’s movements and headbang in front of a beer vending machine. A mobile device attached to the helmet recorded the number of headbangs generated, and the count was displayed on an LCD screen. Through motion capture technology, the action of headbanging caused beer cans to be dispensed from the machine. Within 30 seconds, the individual had to headbang as much as he or she could. The faster an individual headbanged, the more beer he or she won. Users also had the opportunity to share their conquests on their social networking accounts. The Panorama The results were phenomenal as hordes of beer lovers lined up to experience the machine, and headbanged with gusto, with most coming back for a second round. Dizzying headbanging sessions took place, with some patrons walking away with as many as 6 cans of beer at a time!100s of beer cans were expended over a course of 3 days and nearly 1,00,000 headbangs were generated in 3 days, with almost 3,00,000 impressions online.
