A mammoth 22,500m² sand SOS signal has been created on Morecambe Bay as a rallying cry to get the nation to roll up their sleeves and help keep the UK’s beaches ‘barefoot friendly’. The hashtag #BarefootFriendly has been incorporated into the sand design, inspiring people to get involved with the environmental campaign on Twitter. Members of the public are invited to send images of their own beach SOS to @BarefootWineUK with the hashtag in a bid to get their own beach cleaned as part of the Barefoot Wine Beach Rescue Project. The campaign will be kicking off on 16th May 2015 in Edinburgh, and then travelling coast-to-coast to 6 separate UK locations throughout the summer. Building on the incredible success of the 2014 events, which saw over 800 volunteers remove almost 1,500 kilograms of litter from UK beaches, community volunteers will be called on to come out and clean their local beaches to make 2015 another great year for the beach clean-ups.
