You know, social media marketing is changing the landscape of development today. You should have a growing social media strategy at your university to use email, to use other social medial strategies. One thing about email, it's so cost effective; but you don't want to become a spammer. So knowing how to create great content to put out to your alumni base, to put out to your constituents, to keep them engaged in the activity and feel part of the campus, is all part of the e-strategy. Because once they're engaged on a regular basis and feel like they're part of your campus through email strategies or social media strategies, it's very easy to naturally ask for help for scholarships, or a particular need, or a particular project. So the whole e-strategy and social media marketing strategy is very critical for colleges and universities today.
