Above all, mobile is personal. It’s a 24/7 connection to your customers, clients and users that’s unlike anything else. That access makes reach and frequency as a campaign model synonymous with interruption and intrusion. Tolerance for ads and other intrusions that deliver low value, and ask only one thing, is headed south. The old way was built to drive awareness. Your brand is in your user’s hand. Do something valuable for them. The Earth Smart Media mobile way is to drive real engagement.
