Rupert Stroud – a unique British singer/songwriter whose outstanding beat-driven sound has seen him share a live stage with the likes of Texas, James Blunt, JP Cooper, Little Comets, garner radio claim from names including Dermot O’Leary, Alex Lester and Janice Forsyth and shoot to No11 in the iTunes Singer/Songwriter chart with his last EP. Now the Yorkshire boy is back with probably his best work to date as he releases his new Single/EP ‘Heart & Soul’ on 28 July. As an ambassador for Alzheimer’s Research UK, Rupert is also a well-known media campaigning voice, appearing to over 200 million people through an Al Jazeera International News broadcast on ‘Inside Story’, as well as featuring in The Guardian. A voice of campaigning substance, a heart that shines with hope and a lyrical and vocal ability that’s so unique it moves mountains – Rupert Stroud is back with his best sound ever! The EP ‘Heart and Soul’ is a generous 6-track mini offering, born from Rupert’s newly created DIY studio in Leeds, a freshly built space which gave him a creative awakening and full control and liberation of his own music, on his own label, Xidus Music. The EP is a musical canvass, with Rupert’s life-experiences soaking into the very fabric of his creative process as he draws influences from his day-to-day life. It exposes how main stream media, and humans in general, focus on the bad in life – cutting out the good. ‘Heart & Soul’ is a tempting-taster of what we can expect from the forthcoming album from this UK artist. Bolder, more aware and seeing life through wiser eyes, this sound takes on a mature perspective and observation from Mr Stroud. The title track (and new single) from the EP delivers a politically-tinged angle fused with a love narrative of love-loss. Inspired by a trip to New York, ‘Heart & Soul’ is about venturing beyond your comfort zone, experiencing a sense of freedom and then losing it. It’s a song about opening-up and expressing true feelings.