A local citation is the mentioning of your law firm's name, address, and phone number. So Your Yelp listing? That's a citation. Your Google My Business listing? Also a citation. In fact, if your state bar association publicly publishes information on licensed attorneys, your page or listing is also a citation. Why are they important? Google looks to local citations as verification of what you have told them in your Google My Business listing. Find how to make law firm SEO work for your firm at https://www.customlegalmarketing.com/law-firm-seo-that-works/ #CLMWorks