How to make a custom made email template when prospecting new business? INspired INsider Podcast guest Richard Blank Costa Rica's Call Center
Dr. Jeremy Weisz: Will you, when you do the outbound uh, calls, will you also do emails and texts as well? Or is that, or the company handling those things and you're following up with the call?
Richard Blank: It really all depends. Um, a lot of the times we're logging into their system, so something is automated or if they're not doing it, I would make a suggestion to do it, just to make sure it's not too labor intensive.
Richard Blank: But then again, I just don't want them clicking an email template and just sending it to you, calling you, sir. I mean, that's, that's nothing special. You're probably not gonna look at it. It's like, almost like jump bail and you're gonna throw it away. And so if I could have some takeaways as I mentioned it, either on a phone call, a positive escalation, where if I didn't even speak with you, but I spoke with in your coworkers.
Richard Blank: I could almost once again separate myself, and instead of doing half court, not even three point, now you and I are looking at foul shot percentages. I'll never give you a hundred percent slam dunk. I mean, nothing is a hundred percent. There's not even straight lines in nature. But what we can also do is just increase our percentages by doing things that are not too aggressive or misleading.
Richard Blank: We're just, once again, trying to separate ourselves from others that are trying to earn your.
Dr. Jeremy Weisz: From an inbound perspective, So that was the outbound from inbound perspective. Talk about some of the things that you do in the, in the movie and music space.
Richard Blank: Well, this is a wonderful demographic. It's a 55 plus female, so they get like almost a, a, uh, phone book sides book of movies and music that they get to go through every year.
Richard Blank: And this company's actually outta Chicago. They're an incredible company. We've had them for over a decade, and what's beautiful about this account is that these are existing clients and they already know. So we call, we, you know, once again, their contact information so we can get into their account. But when they're explaining the sort of movies that they like and the music, most of the agents here are so young that they've never seen a Humphrey Bogar movie before.
Richard Blank: Or they don't know who John Wayne is, or even Elvis Presley's a loha special. And so the agents, little by little, when they'll go home at night, they'll YouTube some of this stuff and get to know it. So the agents that have been on this campaign for a long time will know these genres and the most beautiful thing.
Richard Blank: And I will say this is how excited. The client gets when we can find their movie because then they, for a moment tell us on how that was the first date they went to with the drive-in with their husband X amount of years ago, where this is the music that they danced to at their wedding back in 1960, or this is what reminds them of Sunday afternoons with their grandmother watching that movie.
Richard Blank: And I love. I find it fascinating because you're learning so much about these people and when we do have their information and what they're looking for in stock, you should really hear the reactions of them. Are the talk times longer? Of course they are because besides double checking prices and shipping information and, and what they ordered, I want them to explain the passion for each thing that they're purchas.
Richard Blank: And do you remember Columbia House? It was like when you were ordering those CDs for a penny? As I say before, most people can order things online with Amazon and they could just click a button, but, but not these clients, they love to go through the book. They love to call us. They usually ask for the same individual that assisted them a couple months ago cuz they have that sort of relationship.
Richard Blank: And the reason I believe that I grew so much was the ups. When we were on the phone with them, you might hear, as I mentioned in this, I have a funny story. They, they, they were ordering Elvis Pres. And we heard dogs barking in the background. So the agent mentioned the dog, and then this client loves dogs.
Richard Blank: So we had this Beethoven special of like six movies that you could just include without the shipping. And we just told them about it and this, and this individual loved her grandchildren, loved dogs, and the Beethoven, you know, movie pack was perfect for her. And so how did Elvis Presley go to Beeth? Just as easy as anything else.
Richard Blank: There's a thousand topics to talk about in regards to movies of music, and if somebody lived a life, we can make a suggestion. But the reason I was able to grow so much was because of that upsell that was done flawlessly and just without resistance and just making a mention. And the client realized that we had not only the active listening skills, but the assertiveness to make that sort of suggestion and to be able to convert that sort of sale.
Richard Blank: They love this account and the attrition on this account is next to nothing. And some of my oldest supervisors that have been with me over a decade are managing this account. And so for me it it, it was really a gift to be able to work with this company for so long out of your amazing Chicago.
Inspired Insider Podcast has accepted Richard Blank's invitation to join the audience for a solid discussion regarding taking a chance by moving abroad and starting a company from scratch in Costa Rica. Dr. Jeremy Weisz discusses with Richard advanced telemarketing strategy, conflict management, interpersonal soft skills, customer support, rhetoric, gamification, employee motivation and phonetic micro expression reading.
INspiredINsider.com Show features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders.The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Have You Ever Hit a Wall in Business or Life?
Dr. Jeremy Weisz is the Founder of InspiredInsider.com & CEO of Rise25.com He has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on InspiredInsider. He was senior producer for 6 years at one of the early top business podcasts helping to put systems in place and to run some of the behind the scenes operations.He continues to run his own chiropractic & massage facility in downtown Chicago and is founder of a nutritional supplement business.
Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10 000 bilingual telemarketers. Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America making gamification a strong part of CCC culture.Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.
Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Philadelphia's Abington High School 68th National Honors Society induction ceremony. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.
Costa Rica’s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.
We encourage you to visit one of our call centers on your next personal vacation or business trip to Central America’s paradise, Costa Rica. While you are here, we would recommend taking an extra day of your trip to visit breathtaking virgin beaches, play golf next to the ocean, try your luck at deep sea fishing, explore tropical jungles, climb volcanos or just relax in natural hot springs. Come and see for yourself why call center outsourcing in Costa Rica is a perfect solution for your growing company and a powerhouse in the BPO industry.
https://youtu.be/Ypd-Ochx_Vc
https://costaricascallcenter.com/en/outbound-bpo-campaigns/
https://www.inspiredinsider.com/richard-blank-interview/
https://www.iheart.com/podcast/263-inspired-insider-wi-29650573/episode/improving-your-customer-support-with-richard-99381742/
https://player.fm/series/inspired-insider-podcast/improving-your-customer-support-with-richard-blank-of-costa-ricas-call-center
https://www.deezer.com/en/show/38477
https://podcastaddict.com/podcast/2939630
https://podcasts.apple.com/us/podcast/improving-your-customer-support-with-richard-blank/id729464589?i=1000569868046
