FC212.12 Video

In this open forum, Jason Swihart takes all questions related to social media. Whether you’re trying to format a photo in your blog, or confused by what tags to use in del.icio.us, or even wondering what keeps your daughter glued to MySpace, Jason will tackle your question with a practical, show-and-tell approach.

Many business owners mistakenly lose focus on the “numbers,” until it’s time to pay their yearly taxes. Tax returns, however, do not necessarily represent the true financial health of their company. Tax returns represent only a slice of your real financial picture...

Two years after the blogging revolution, a new set of Internet tools has arrived in the form of Social Media. Byron’s keynote will explain what those tools are and how to use them for your small business. With numerous examples, strategies, and best practices, Byron will demystify Social Media from analysts buzzwords and blue-sky punditry into practical applications that you can start using today.

In this presentation, geared for novices, Jason gives a guided tour of social media explaining why entrepreneurs should care and some key ways to get started today. He’ll show off some small businesses that run on social media and answer the critical questions: What makes something “social media”? What are the “rules” of social media? What are the best places to start? Has anyone actually made money with these tools?

You sell something. You put it out there. They buy or they don’t. After this workshop you’ll have a better way and that better way is creating powerhouse packages. I’ll offer you key insights from 12+ years of consulting with business owners. Insights that will support your customers and clients better while bringing you greater and more predictable income.

Brand loyalty can be the difference between your business flourishing within the turbulence of fluctuating world economies and failure. Learn practical and strategic ways to elevate your company as a branded business; building preference and loyalty with your customers. We will discuss the essential steps and tools on how to represent yourself and your company with a single and clear voice, as well as ways to evolve that brand as your business grows.

Networking is all about meeting people and making conversation, but there’s much more to it than that, or there could be, if you do it right. In this session, based on Ilise Benun’s popular article of the same title on Biznik, you will learn (and have a chance to practice) what to do and, most important, what not to do to develop the relationships that will provide a strong foundation for a thriving business. Benun, author of Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive (Career Press, 2006) will share simple strategies and practical tips including: How to overcome the irrational fears that prevent you from connecting with people who – you never know! — could catapult your career How to introduce yourself to a stranger How to talk about yourself and your accomplishments without bragging How to get out of a conversation When and how to do the “business card exchange” …and much more!

Ami Kassar, chief innovation officer of ideablob, talks about how to use ideablob to market your business idea.

SEO expert Thomas Schmitz hosts Biznik workshop on how to optimize your website for Google.