FC2Video

Feedback is feedback, right? Nope. There are three levels of feedback. And the quicker you understand those levels, the quicker you can improve your business and attract more customers.

What do we mean when we say we'd like some feedback? What we often mean is we'd like a nice pat on the back. But feedback is screeeeeeeeeeeeeechy. And it's important to understand the power of feedback. Despite the screech.

If you do a course, or learn a concept. e.g. The Hedgehog Concept, it's impossible to quote without "copying" the other person's ideas. You don't need to feel like a cheat. There are ways of ethically "copying" a system—or taking parts for your own.

When you run into a concept like The Brain Audit, you can see the value of having an idea that you can call your own. But how do you do it? How do you "legally copy" a concept and make it your own?

Brendon Pongia (TVNZ) interviews Sean D'Souza about the Brain Audit. This was on the Good Morning Show in Wellington.

The best headline in the world is useless if you can't see it, right? So how do we sabotage our headlines? We use graphics; we use images; we use colours. And our headlines get lost. So how do you un-clutter your headlines?

Most of us are all focused on the headline when writing. This can make your subheadline very lazy. Subheadlines are often as strong, or even stronger than headlines to pull in customers. So how do you use subheads effectively in your marketing strategies?

Headline writing is not some magic trick. It's easy to write headlines if you don't make the common mistakes most people make. If you want your small business to succeed in it's marketing strategy, then be sure to check out this video on headlines

This video is almost an identical version of Part 1. The difference is really in the delivery of the audio. Notice that the delivery speed makes a big difference to your understanding of the topic. And it feels less rushed. So watch both videos.

Most of us never consider how graphics stop readers. In a matter of seconds, a graphic can stop a reader from skimming. A graphic gives specific information both visually and in captions. And slows down the skimming. It also creates anticipation.

The Brain Audit shows you how your customer's brain works. But what if you have the earlier version of the Brain Audit. How does the Brain Audit Version 3.2 stack up against previous versions? Find out for yourself by watching this Brain Audit video

Most of us hate competition. You're making a mistake. Competition is very, very good for you. In fact the lack of competition tells you that something is going very wrong. Why is competition so critical? Find out.

Most of us never get much done. This is because we don't understand the concept of the 70% principle. With the 70% in place you'll get almost any project off the ground. Find out for yourself.

In the Brain Audit, we talk extensively why problems are more important than solutions. Why is this important? And does your brain actually work with problems? Or solutions? Find out :)

How do you get a message across? One thought. That's how. And what does one thought mean? Find out for yourself how the lack of one thought can be costing you customers and profits.

How do you create samples that are amazingly effective? Aha, there's a way, and you have to go back almost 100 hundred years to find out what Claude Hopkins has to say—and how his sage advice on marketing and sampling applies even today.

Most people are time-starved. So hey, 24 hours won't go any further, even if you have the best time management systems in the world. What's worse is that super-organised people are already efficient. It's folks like us that need some time help.

Getting things done is not just a factor of planning. It's a factor of very smart planning. And anyone can get things done if they um, know what to do. Of course this is getting us nowhere, is it? So watch the video and I'll stop rambling.

Will Smith did something that most actors don't. He studied the market, and hence created a winning marketing strategy. Find out what Will Smith did that applies to your small business. And how his ideas can be applied to your business as well

Most people make a mistake with promoting a product or service. When they promote a product/service, they expect sales. And rightly so. But you're missing out on the most important aspect of all: that people don't buy when you want to sell...

Will Smith has had more blockbusters than pretty much any other actor. How did that happen? Is it by chance or by strategy?

Sales conversion is almost impossible if you don't anticipate objections. If you want to improve conversion, find out how to go about anticipating objections not only on your sales pages, but also in your articles, videos, audio etc.

Most of us hate objections from clients. Objections almost seem like criticism. And yet they're not. Objections are a sure way to know that the client is interested in your product or service. How can you be so sure? Find out by watching this video

Most blogs and websites ignore the 'About Us' page. You're more than likely to find some silly resume on the page. And this is a mistake. Find out why. And find out how it affect conversion.

Remember when email and websites were sci-fi? To most people, Twitter and other um, stuff that's just a 'waste of time'. When you're a tech-dinosaur, not only do you fall behind, but clients desert you as well. Find out why.

Most planning doesn't ever consider the Chaos Factor. Most to-do lists are quite useless, because chaos hits you, and then the to do list only adds more pressure to your day. But if you plan for chaos, then you've factored things going wrong.

Most people have a Plan A, and sometimes Plan B. But Plan A often goes wrong. And Plan B is badly designed. How do you design Plan B, so that it actually works? How do you keep the momentum going?

Sean D'Souza reviews "Buyology"- A book written by Martin Lindstrom. More information and reviews at www.psychotactics.com But this review isn't just a review of the book, but also how to apply what Sean considers an important concept, and how to apply it to your own business.

You're probably grumbling about how you can't increase prices. Well, here's a systematic way to do so. We've tested this across products and services for the past 6 years. It doesn't matter what the price (and we've tested products/services from $50-$10,000): It just works. The only reason it won't work, is because you're too lazy to try it.