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Steve Miller talks about how most marketing messages are really a pain to customers and prospects.

Is your goal to have satisfied customers? It better not be. Satisfied customers leave ALL the time.

Steve Miller has his own opinion about the future of trade shows and how exhibitors SHOULD be measuring ROI.

What's a big mistake marketers make when they build campaigns? Steve Miller talks about the importance of wearing your customer's hat of perception.

One of the great myths of marketing is "find a need and fill it." Steve Miller thinks that's bogus.

Steve Miller talks about the definition and purpose of marketing and the #1 key to marketing success.

IMTS 2008 is just a few days away. If you're exhibiting, then make sure you and you staffers have a great attitude. It will impact your results!

My daughter, Kelly, turned 16 this past weekend. What the heck does that have to do with Starbucks closing 600 stores? On my blog: http://www.twohatmarketing.com.

Be careful what you ask for at the Rosen Centre Hotel in Orlando.

When it comes to experience marketing and taking care of the customer, Homewood Suites in Colorado Springs does a lot of little things really well.