FC2Video

It took dozens of prototypes, hundreds of crash simulations, thousands of hours of painstaking craftsmanship and an infinite reserve of patients to create something that looks, drives and thinks like nothing else on the road. This was the description that got me interested in taking a closer look at Mercedes Benz, a name that is rightfully linked to impeccable car designs.

I’m critiquing their commercials because as a film director and a storyteller, this is very disturbing to me that not only these commercials are tonally confused, but the storytelling of these commercials is not intriguing enough even if you watch the commercials separately as standalone stories.

I wanna talk about Norman Osborn from the very first Spider-man film and the thing that keeps ringing in my head. You probably left the movie with Peter’s narrative in your mind, but when I walked out of the movie, the thing which kept intriguing me was the bad guy of the story was much more of a victim rather than a villain.