FC2Video

The Marketing Budgets 2010: Effectiveness, Measurement and Allocation Report, produced by Econsultancy and global digital marketing provider ExactTarget, looks in detail at how companies are allocating their offline and online marketing budget in 2010.

Ged Carroll interviewed by Econsultancy about online PR and marketing for healthcare and pharmaceutical brands

Econsultancy, the leading provider of digital marketing and ecommerce training, interview Ashley Friedlein (CEO, Econsultancy), David Edmundson (Senior Lecturer, Manchester Metropolitan University), Ian Jindal (Consultant and Editor-in-Chief, Internet Retailing Magazine) and Ros Lawler (Head of Ecommerce, Random House Group) about our internet marketing training courses, Masters programmes in Digital Marketing, Internet Retailing & Digital Publishing, custom digital marketing training and consultancy.

http://econsultancy.com/blog/4221-traveling-geeks-the-econsultancy-roundup Recorded at Econsultancy roundtable with Traveling Geeks on innovation in larger organizations, Tom Foremski discusses innovation in social media, and the differences between innovation in the UK and the US. Traveling Geek participants: Robert Scoble, Renee Blodgett, Tom Foremski and Sarah Lacy. Other participants included: lastminute.com, Adobe, eOffice, Channel 4, Warner Music, OMD Group, Intruders tv, Econsultancy

http://econsultancy.com/blog/4221-traveling-geeks-the-econsultancy-roundup Recorded at Econsultancy roundtable discussion with Traveling Geeks on use of social media particularly in communities, public sector and government. Susan Bratton, a member of the Traveling Geeks delegation talks about digital developments and innovation in Europe and the US. Susan also provides tips for how to manage social media for business success with particular focus on privacy, syndication and data mining. Traveling Geek participants: Craig Newmark, JD Lasica, Susan Bratton, Ayelett Noff. Other participants included: London2012; Department for Innovation, Universities & Skills; Equalities Human Rights Commission; Macmillan Cancer Research; Ruder Finn; Open Rights Group.

http://econsultancy.com/blog/4221-traveling-geeks-the-econsultancy-roundup Steph Gray, Head of Digital Engagement, discusses the importance of collaboration, focus on audience-focused content and the need for transparency in engaging the public. References: Craig Newmark, challenges for London2012, Chris Anderson's 'Free Economy'. Recorded at Econsultancy roundtable discussion with Traveling Geeks on use of social media particularly in the communities, public sector and government. Traveling Geeks participants: Susan Bratton, Craig Newmark, JD Lasica, Ayelet Noff Other participants included: London2012; Department for Innovation, Universities & Skills; Equalities Human Rights Commission; Macmillan Cancer Research; Ruder Finn; Open Rights Group.

http://econsultancy.com/blog/4221-traveling-geeks-the-econsultancy-roundup Recorded at Econsultancy roundtable discussion with Traveling Geeks on innovation in larger organizations. Marko, Head of Innovation at lastminute.com discusses online marketing innovation in an interview with Econsultancy. Traveling Geeks participants: Robert Scoble, Renee Blodgett, Sara Lacy, Tom Foremski. Other participants included: Intruders tv, Poke London, Channel 4, Warner Music and Adobe.

http://econsultancy.com/blog/4221-traveling-geeks-the-econsultancy-roundup Recorded at Econsultancy roundtable discussion with Traveling Geeks on the use of social media particularly in the communities, public sector and government. Katie Smith, Head of Digital Media at Macmillan Cancer Support talks to Econsultancy about social media, content and community. Katie also provides tips for digital marketers, and the particular challenges in the healthcare sector. Traveling Geek participants: Craig Newmark, JD Lasica, Susan Bratton, Ayelet Noff. Other participants included: London2012; Department for Innovation, Universities & Skills; Equalities Human Rights Commission; Ruder Finn; Open Rights Group, Telegraph Media Group, Mandate.

http://econsultancy.com/blog/4221-traveling-geeks-the-econsultancy-roundup Recorded at Econsultancy roundtable discussion with Traveling Geeks on innovation in larger organizations, Iain Tait, Co-founder of Poke London offers tips to digital marketers on the importance of talent, innovation and agility as critical success factors for business. Traveling Geek participants: Robert Scoble, Renee Blodget, Tom Foremski, Sarah Lacy. Other participants included: lastminute.com, Adobe, eOffice, Channel 4, Warner Music, OMD Group, Intruders tv, Econsultancy.

http://econsultancy.com/blog/4221-traveling-geeks-the-econsultancy-roundup Recorded at Econsultancy roundtable discussion with Traveling Geeks on the use of social media particularly in communities, public sector and government. Helen Aspell, Head of Digital at the Equalities Human Rights Commission is interviewed by Econsultancy. Helen offers tips on achieving success by learning not to fear failure, taking lessons from the US government approach of working with the private sector, and increasing online marketing spend. Traveling Geek participants: Craig Newmark, JD Lasica, Susan Bratton, Ayelet Noff Other participants included: London2012; Department for Innovation, Universities & Skills; Macmillan Cancer Research; Open Rights Group, Telegraph Media Group, Mandate.

http://econsultancy.com/blog/4221-traveling-geeks-the-econsultancy-roundup Ged Carroll, Head of Digital at Ruder Finn provides tips for digital marketers on getting the most from social media. With references to the Obama campaign, differences between American and British approach. Recorded at Econsultancy roundtable discussion with Traveling Geeks on the use of social media particularly in the communities, public sector and government. Traveling Geek participants: Craig Newmark, JD Lasica, Susan Bratton, Ayelet Noff. Other participants included: London2012; Department for Innovation, Universities & Skills; Equalities Human Rights Commission; Macmillan Cancer Research; Open Rights Group, Telegraph Media Group, Mandate.

http://econsultancy.com/blog/4221-traveling-geeks-the-econsultancy-roundup Recorded at Econsultancy roundtable discussion with Traveling Geeks on use of social media particularly in the communities, public sector and government. Ayelet Noff talks about a perceived fear of failure amongst European tech start-ups and other cultural differences, citing positive examples from Washington on innovation, governance etc. Traveling Geeks participants: Susan Bratton, Craig Newmark, JD Lasica, Ayelet Noff Other participants included: London2012; Department for Innovation, Universities & Skills; Equalities Human Rights Commission; Macmillan Cancer Research; Ruder Finn; Open Rights Group.

http://econsultancy.com/blog/4221-traveling-geeks-the-econsultancy-roundup Craig Newmark, founder of Craigslist, gives Econsultancy his take on how European and American approach innovation, social media and collaboration. Recorded at Econsultancy roundtable discussion with Traveling Geeks on use of social media particularly in the communities, public sector and government. Traveling Geeks participants: Craig Newmark, JD Lasica, Susan Bratton, Ayelet Noff. Participants included: London2012; Department for Innovation, Universities & Skills; Equalities Human Rights Commission; Macmillan Cancer Research; Ruder Finn; Open Rights Group.

http://e-consultancy.com/publications/ Dr Dave Chaffey offers some useful web design tips and discusses common pitfalls to avoid.

http://e-consultancy.com/publications/ Dr Dave Chaffey discusses SEO: quick tips to help you boost your search engine optimisation.