http://www.phi-life.com/false-body-image/
The images you see of fitness models are usually heavily edited and taken by professional photographers. This is why they're not a good ideal to shoot for.
http://www.phi-life.com/supplement-super-hero-marketing/
Podcast - Bodybuilding magazines depict men with super human size, many young guys who want to build muscle imagine being the size of a super hero