How to get targeted cheap site traffic(PPV) Pay Per View advertising is a breakthrough type of traffic generation. ItâÂÂs similar to Pay Per Click (Google Adwords, Microsoft Adcenter) but BETTER. Instead of paying per click which can sometimes be as costly as $4 - $30 per click, you just pay a tiny fee for each time someone views your site. It allows you to buy incredibly targeted traffic for as little as 1 cent for every click.