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KamaSutra condoms has launched a new viral initiative which aims at reminding youngsters to use condoms. This initiative has been designed to take advantage of a key consumer behavioral insight – sex is mostly searched, seen, found, discussed and accessed primarily using a computer. Hence, a desktop application which is word sensitive, KamaSutra condom pack that drops down whenever the user types anything related to sex. This application can be shared between friends through sendsomerubber.com, where a person can select the KamaSutra condom variant, insert a personalized message for his friend and then send it out. And the next time his friend types anything related to sex, this condom drops down with his message on it.So a fun yet relevant reminder from a friend to wear condom.

KamaSutra condoms has launched a new viral initiative which aims at reminding youngsters to use condoms. This initiative has been designed to take advantage of a key consumer behavioral insight – sex is mostly searched, seen, found, discussed and accessed primarily using a computer. Hence, a desktop application which is word sensitive, KamaSutra condom pack that drops down whenever the user types anything related to sex. This application can be shared between friends through sendsomerubber.com, where a person can select the KamaSutra condom variant, insert a personalized message for his friend and then send it out. And the next time his friend types anything related to sex, this condom drops down with his message on it. So a fun yet relevant reminder from a friend to wear condom.