J BIGGA : Ice Cold Blonde (Music Video)J Bigga's new approach to the music business is a HUGE THREAT to the 20th Century major label cartel. Major Labels are owned by advertising companies. If a radio or TV station plays the wrong music, their advertisers will suddenly stop buying ads. âÂÂThese days, major labels are becoming a glorified Middle Man,â Said J Bigga in a CBS Radio interview âÂÂBecause the new ad companies like Revver.com are going straight to the content providers and compensating them fairlyâÂÂ