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The racing world has lots to teach us about marketing in the B2B world.

You can't afford to market blindly. Here are some tips to make your marketing more targetted.

Be careful you don;t make this type of mistake with your trade shows.

Marketings job is to attract clients. The job of sales is to make them clients.

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You can't rely on hope. Here are some ideas to get your clients to refer you.

Referrals are a critical part of your marketing program.

How a mail piece looks when your prospect first looks at it matters.

Thots on including your story in your marketing.

Failure to get you clients to buy something doesn;t mean their wrong, it usually means your offer is wrong.

Critical measurement keys for your marketing.

Don't assume good direct mail is creative... listen to learn more.

Understanding the latest google adwords change.

Referral marketing matters. Here are some keys to success.

Using the power of influencers to create referral lead flow.

Tips for effective direct mail copywriting.

Learning from my mailbox.

There are secrets to direct mail success. This is a big one.

Your marketing must create a return on investment.

Thoughts on the Superbowl ads.

The answer may actually surprise you. Cause it's not about the answer.

Marketing is something you have to prioritize every day.

Sometime we get the cart before the horse with our marketing. Essentially, we place tactics ahead of strategy.