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Copywriting expert John Carlton explains why knowing 'the company line' is not enough to market a product successfully. For more insights, visit John's blog at: www.John-Carlton.com To learn more about marketing, copywriting, and salesmanship, visit www.MarketingRebel.com

Copywriting expert John Carlton explains the role of the go to guy, and why you want it. For more insights, visit John's blog at: www.John-Carlton.com To learn more about marketing, copywriting, and salesmanship, visit www.MarketingRebel.com

Copywriting expert John Carlton explains the benefits of a great guarantee and return policy. For more insights, visit John's blog at: www.John-Carlton.com To learn more about marketing, copywriting, and salesmanship, visit www.MarketingRebel.com