Carolina Girl sets sail with online marketingCarolina Girl, a luxury event yacht, boosts sales through online marketing. Obviouslee Marketing worked with owner, Captain Bob and his team to increase their web presence - tripling their sales in three months.
OM started with the company before the yacht was operating and started with a launch party on board so that local event planners and media could tour the yacht. Then a marketing strategy and public relations campaign was started to brand the Carolina Girl as the premier luxury event yacht. OM designed the Web site and ads to appeal to the decision-maker - the event planner or bride - by adding in 360 photography tours of the boat and imagery showcasing different types of events.
Now, OM and Carolina Girl are working to continue their online marketing presence to capture out of town brides and local wedding and corporate planners.
