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Josef Joffe, Eyal Arad, Ido Aharoni discussing Israel's image in the international media, branding and public diplomacy.

Gilad Erdan, Minister of Environmental Protection, talking about the environment and younger generations

Sharon Kedmi, Director-general, Ministry of Industry, Trade and Employment speaks about Israel's economy.

Martin Kace, President, Empax, on strategic communication for israel

Silvan Shalom, Vice Prime Minister and Minister of Regional Cooperation, talks about public diplomacy, the peace process and the Palestinian economy.

Valerie Hoffenberg, Special Representitive for the Economic, Cultural, Commercial, Educational, and Environmental Dimensions of the Middle East Peace Process, France

Yosef Maimon, President, Merhav Group speaking about Israeli's "security, economy and the peace process"

Nicola Bonucci, Director for Legal Affairs, OECD, talking about the costs and benefits of Israel joining the OECD.

B.Cunningham, Ambassador of the US to Israel speaks about the unbreakable connection between the US and Israel.

Malcolm Hoenlein, Executive Vice Chairman, Conference of Presidents of Major American Jewish Organizations speaks about US-Israel relations

Daniel Ayalon, Deputy Minister of Foreign Affairs on the US-Isarel relationship.

Prof. Stenley Fischer, Governor of the Bank of Israel speaks about Israel's economic status and the importance of education.

Ron Prosor, ambassador of Israel to the UK, talks of the importance of new media in public diplomacy

Israeli Head of opposition MK Tzipi Livni talks about the special US-Israel relationship, the Iranian threat and HAMAS.

Dominique Strauss-Kahn, managing director International Monetary Fund (IMF) speaking at the Herzliya Conference on the global financial crisis and international cooperation.

Uzi Arad, ; Chairman, National Security Council, Prime Minister's Office speaks about the Israeli-Palestinian peace process

Benny Gantz, Deputy Chief of Staff, IDF, Discussing the Iranian Nuclear project, support of terrorism, and the Goldstone Report

Isaac Herzog, Minister of Social Affairs and Social Services, speaking about the poverty level in Israel and the social shift that needs to happen.

Uzi Arad, National Security Advisor to the Prime Minister, explains why PM Netanyahu delivered his speech at Bar Ilan University instead the IDC.

Danny Rothschild, director, institute for policy and strategy, IDC Herzliya presenting the main topics of the 10th annual Hertzliya conference.