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In Episode 9, Greg VidChats with Fourth Wall Studios Chief Designer and Co-founder, Elan Lee about his career path as an Alternate Reality Game Designer, Fourth Wall's innovative experience platform, RIDES, and Elan gives us a glimpse of a few exciting projects that Fourth Wall currently has in development.

On Episode 8, Greg VidChats with Jeff Gomez, Transmedia Specialist and CEO of Starlight Runner Entertainment based in New York. Jeff walks us through his childhood beginnings as a storyteller, how Japanese culture influenced his career and opens the door for you to continue the transmedia conversation with him directly.

Episode 7 skims over the rift between Kevin Smith and Southwest Airlines inviting comment on how SWA handled the debacle as a brand and looks forward to a new personalized targeting technology for your cable box from NDS in the UK.

On Episode 6, Greg VidChats with Transmedia Thriller Author and Podcaster, J.C. Hutchins, about the results of the Personal Effects: Dark Art experiment, his new "TacFic" interactive storytelling concept, the iPad as a storytelling device and the latest on 7th Son.

On Episode 5, Greg VidChats with Campfire Partner and ECD, Mike Monello about his Blair Witch beginnings, his interpretation of "engagement" as well as how his agency uses social networks and other web tools as storytelling platforms for their brand clients.

This episode, Greg VidChats with Electric Farm Entertainment Co-founder, Brent Friedman, about the road he took to get to web series production, his thoughts on the future of branded entertainment and whether he thinks Transmedia is only for the young.

Episode 3 breaks down the upcoming Dockers Super Bowl spot with an integrated Shazam mobile component and explores Imagine Entertainment's recent first look announcement with Blacklight Transmedia.

Adapt Weekly Bonus Episode: A little Skype Chat with Ape Digital's Chief Creative/CEO, Tim Street. We touch on Tim's professional background, his video distribution strategies and his interpretation of the term, "engagement".

In the first episode of Adapt Weekly we cover the Tasti D-Lites Reward Program tied to your tweets, Audi of America's Content Marketing play with their Truth in 24 documentary and we take a look forward at augmented reality advertising.