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This is the second installment of a three part episode where Ash and Jeff explore archetypes and their application to marketing. In part 2 the guys explore the different types of archetypes and provide an example of each.

This is the first of three videos where Ash and Jeff explore Archetypes. This first instalment defines what an archetype is and the explores the difference between an archetype and a stereotype.

Ash and Jeff continue their discussion on social media by exploring some of the technologies available for businesses' to use. Email Ash at ashton@thebrandshop.com.au for more information.

Ash & Jeff look at the 7 technology trends that will have the biggest effect on social media. They show you what they are and give some examples of how they will impact the discipline. If you would like to chat to Ash & Jeff just leave a comment or question below and we will get back to you or visit www.thebrandshop.com.au

Ash and Jeff give you the best example ever for Binary Analysis - Cola Wars, where we take you through the epic battle between the giants, the profit and the glory!

Ash & Jeff take you through the basics of Binary Analysis and wet your appetite for the case study in pt 2.

Ash & Jeff give you a demo of Augmented Reality and briefly discuss its application.

Ash and Jeff have a look at the evolution of online search and the ramifications to business.

Ash & Jeff look at the concept of the 'long tail' and prove it's worth as a business strategy.

Ash and Jeff talk about how to make the most of a recession rather than be a victim of one

Ash & Jeff take you through Crowd Sourcing: What it is and who's doing it well...

Ash & Jeff introduce Business Innovation Strategy and explain how Business Innovation Thinking is brought to life in Innovation Sessions.

Ash & Jeff look at how a consumer's context could ,in fact, be more a powerful tool for targeting that all previous profiling and segmentation tools. For more innovative marketing strategies & powerful thinking - www.youtube.com/DOWNtoBIS