Social Media as a Marketing ToolThe millions of hours spent by consumers utilizing social media has revolutionized the way that both small and large businesses interact with consumers, and develop and execute their marketing strategies. This is evident through the exponential increases in spending on social media technologies which is anticipated over the next several years (Venkatraman, 2010, p.2). Social media has become one of the most important marketing tools for brand and product promotions, two-way client interaction, gaining loyalty, and retaining current clientele.
