Future of Search (2/5): Microsoft interview with LatitudeProminent figures from the search industry tell Jon Myers, from SEM agency Latitude, how they envision the future of search, in a series of 5 interviews taken during the Online Marketing Show 2007 in London.
Mel Carson, from Microsoft AdCenter, points out in this interview the role of targeting, and the increasing importance of media convergence, for highly efficient multiplatform campaigns.
Also in the series: Yahoo (part 1), Yell.com (part 3), IAB (part 4) and Google (part 5)