Sun Life Financial Launches First National Branding CampaignWELLESLEY, Mass. (November 2, 2009) - The U.S. division of Sun Life Financial Inc. (NYSE:SLF, TSX:SLF) today announced it has launched its first integrated brand and marketing campaign aimed at a national U.S. audience. The "Get to Know Sun Life" campaign is comprised of television, print and online advertisements and a campaign website that engages consumers through a variety of mainstream and social media channels. The goal of the national effort is to increase awareness of Sun Life Financial among consumers and financial advisors in the U.S., with a focus on the strength and heritage of the organization.
"Sun Life Financial has a 144 year-old record of financial security, over 20 million customers worldwide, and excellent financial strength ratings, yet U.S. consumers are not familiar with our brand. The 'Get to Know Sun Life' campaign is the first step in introducing our company to a broader audience," said Jon Boscia, President, Sun Life Financial. "While light-hearted in approach, the campaign ...
