Marketing Success Changes Business - Prosper Inc.When we initially began our mentoring program with Prosper Inc., we had done virtually no consistent marketing. One of the main services that our company provides is presale sewer inspections for real estate transactions. It is a relatively new process to real estate and gaining market acceptance has been an uphill battle. Our biggest challenge was creating a marketing program that was inexpensive and created a call to action. Because we have no training in marketing it was difficult to consistently prioritize it and very little discretionary time with running a company, we were experiencing great fluctuations with our revenue causing the company to struggle financially. We responded to an e mail about for small businesses because I was familiar with the outstanding reputations of both Jay and The Learning Annex. The initial investment took my breath away at first but I knew that we would gain relevant and applicable knowledge and I was comfortable with their guarantee. Since we have started the program, our business has almost tripled. What is more important to me than the current income is the fact that we have become a marketing driven company. I know now that we will never be the kind of company again that only markets when we are slow. We are consistently busier than we have ever been but, no matter what, I do something regarding marketing every single day. My biggest challenge is not over marketing so we bring in more than we can handle. In working with my mentor, I have gotten a deeper understanding of the value that we bring to the market place. We have also learned techniques of giving to get and the change in perspective has increased my creativity incredibly. We now have made our clients part of our business and the input that we have received from them has brought our product and our sales tools to a new level. Pamela V. Livermore, CA
