What Do Donkeys Have to Do with Marketing?Cincom's award-winning Expert Access e-zine is featured in the new business book"Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs," by Craig Stull, Phi Myers and David Meerman Scott.
The authors of "Tuned In" identify six steps that create a “resonator” - the perfect solution to a specific market problem. A product or service so powerful it sells itself. Why? Because it immediately connects to what buyers value most - help in solving real problems and making their lives better.
The World's Only Corporate Spokes-Donkey Resonator
Expert Access is profiled in the chapter “How to Create Authentic Connections,” for its unorthodox approach to business-to-business marketing communications such as - the use of cartoons, humor and the world's only confessed corporate spokes-donkey, "Donkey O'Tee," to provide useful information that helps readers do their jobs better and, become aware of new ideas, products and services.
