6/9 Bruno Sammartino Shoot Interview Bruno Leopoldo Francesco Sammartino (born October 6, 1935) is an Italian-American former professional wrestler, best known for being the longest-running champion of the World Wide Wrestling Federation (WWWF), holding the title across two reigns for over 11 years in total, as well as the longest single WWE Championship reign in men's professional wrestling history. Sammartino's wrestling style was more mat-oriented which was typical of wrestlers from his era. His brawling, power moves, and personal charisma helped him become the most popular American wrestler in the 1960s and 1970s. During the period when Madison Square Garden was the WWWF's primary arena, Sammartino headlined more Garden cards than any other wrestler (211), including 187 sellouts. Sammartino made his professional debut in Pittsburgh on December 17, 1959, pinning Dmitri Grabowski in 19 seconds.On December 23, he defeated Miguel Torres, for the local Spectator Sports promotion, in Pittsburgh. He soon became extremely popular. The name of the local TV wrestling program was Studio Wrestling and it was broadcast on WIIC-TV Channel 11. The host was Pittsburgh personality "Chilly" Bill Cardille. Sammartino's first match in Madison Square Garden in New York City was January 2, 1960 against Bull Curry (who was substituting for Killer Kowalski). Within six months of his debut in wrestling, Sammartino was headlining at Madison Square Garden (starting in tag matches, teaming with Antonino Rocca).