ARF 2011: Interview with Steve RappaportSteve Rappaport - Knowledge Solutions Director, ARF
Steve Rappaport, ARF Knowledge Solutions Director, helps member companies build brands through the ARF's knowledge resources, tools and services. Knowledge Solutions organizes and synthesizes the knowledge generated through ARF activities along with archival sources and trusted third-parties, and then makes them available through a family of self-service sources, such as the ARF's industry leading PowerSearch database, Morning Coffee newsreader, and also through assisted research and consulting services available from the ARF Knowledge Center. Steve is the author of Listen First! Leveraging Social Media for Business Advantage (Wiley 2011), and lead author of the best-selling The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (Wiley 2007).