FC2Video

http://eb2bleads.co.uk - Nic Windley answers a question about what's happening in the world of business, marketing and sales when it comes to engaging customers and generating leads, sales and loyalty especially in the digital space. The biggest challenge especially in the B2B world is being able to communicate with people when they actually need you, instead of throwing message at large audiences in the hope that some might be in a position to buy. Buyers have new processes today and make decisions in very different ways than they did before and now is the time to realign your business generation activities so that they are more aligned with your buyers allowing you to be more relevant and ditch the waste.

http://eb2bleads.co.uk/integrated-marketing/marketing-analytics/ Video on using marketing data to understand what's happening to a businesses website in terms of traffic generation and leads. This can be extended to sales by closing off leads either through the marketing platform or from a CRM application. Its much easier to understand what your payback is and make decisions about how to improve your marketing when you have good data that is linked to activities and is generated with little effort.