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OwnerIQ sat down with Jackie Cooper and Allison Duy to discuss the market research that went into creating their latest Pet Lover Vacuum and the types of people who would normally purchase a product like this. Reversing market research can be instrumental in targeting the right kinds of consumers, to learn more, check out owneriq.com/reversing-market-research

OwnerIQ teamed up with Kevin Campbell from Kicker to talk about their new product, the IK501 speaker dock and the kinds of people who are most likely to purchase it. Not to mention, the market research needed to create the right kind of product for them...

Cisco and OwnerIQ had a chat about the market research that goes into creating a product that successfully caters to their audience. Reversing this market research allows manufacturers, retailers, and advertisers to realize what other products, for example, Cisco consumers might be interested in.