iMarketers October 25, 2006 - Marketing Using Social Networks Q & ASocial networking is a cultural and marketing phenomenon. Its estimated marketers will spend $280 million on social network sites in the US in 2006, mostly to create profile pages and sponsored promotions. MySpace is the leader with over 117,000,000 users, mostly between 14-38 years old. Everybody is talking about it, most are doing it and itâs a medium that warrants inclusion in your marketing plans. Social networking can play a crucial role in product launches, brand building, driving traffic to a website, increasing your brand recognition and popularity. Join us for an interactive discussion and learn how Wing Lam used MySpace to successfully grow his business and to discuss how we can all benefit from Social networking.