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The NEW Dealer Command Center is easy-to-use and full of powerful features in one centralized location. Manage your website and create inventory specials in no time, with minimal effort.

As a dealer, how does riding the coattail of your OEM affect your bottom line? At the Digital Dealer Conference, dealers from Volkswagen and Chevrolet weigh in on how they walk the tightrope between OEM-aligned advertising and personal branding.