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Paid search advertising is the most common and effective PPC service in the USA. This is the ad type that most advertisers begin with while experimenting with PPC advertising.

Content marketing is a top-of-funnel tactic that’s typically used to reach new audiences, raise awareness, and generate leads. It's an especially effective tactic because it taps into what an audience is already searching for and consuming.

Content marketing is a top-of-funnel tactic that’s typically used to reach new audiences, raise awareness, and generate leads. It's an especially effective tactic because it taps into what an audience is already searching for and consuming.