Insuladd Energy Saving Paint Additivehttp://www.insuladd.com - Want a Paint Job that Pays You Back? Your energy savings will save you more than your paint job costs! Insuladd Heat Reflective Paint Additive is a proprietary ceramic material that is used to create a highly efficient radiant barrier. The Insuladd additive is designed to mix into ordinary paints thereby creating a radiant barrier, i.e. "heat reflective" paint!