http://www.youtube.com/watch?v=_WLVYHcjX-I In this marketing hotseat, John Carlton gives some great mindset information, about how to think about your prospects and what you are selling to them.
http://www.youtube.com/watch?v=mQe_ofrsFbU In this marketing hotseat John Carlton reminds us that our prospects may not know what we do, and why our product is worth the price. Don't let price stop you.