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Web Service Award har samlat erfarenheter och insikter från närmare tio års undersökningar av e-handelssajter. Tillsammans med Posten presenterar de sina tips och råd kring hur man får en fungerande logistisk lösning. Vad kommer du lära dig under webinaret? - Vilka förväntningar kunderna har på logistiken - Vilka förväntningar ni skapar med webbplatsen - Tips och rekommendationer på hur ni kan arbeta mer effektivt och lönsamt.

Webinar description Björn Schröder and Mikael Jacobsson from Brightstep will present a follow-up of our previous Christmas Webinar, which described the approach, preparation strategy and planning of the Christmas sales online. Now we will present some examples, and features that can optimize your Christmas campaigns. Webinar key findings: - How to drive traffic to your Christmas site and campaigns. - Features that always gives a high conversion rate. - Examples of successful Christmas sites. - How to stand out from the crowd, example of "Killer Apps". - How to implement different functions in the last minutes. - Review of key figures and KPI´s, that you should measure and follow up.

In 4 years, the sports chain Stadium made the journey from a brick and mortar retailer to a fully-fledged multi-channel company with e-commerce online and e-kiosks in the stores. Key account and project manager at Brightstep David Vallin, gives his version of the challenges that existed along the road.

Björn Schröder and Mikael Jacobsson from Brightstep will present a number of steps that can double your online Christmas sales. The presentation will go through how to measure and evaluate last year's Christmas sales and then take this forward to a strategy that includes: Consumer recruitment Conversion and additional sales Delivery and completion of orders Retention purchase This webinar will be in Swedish.

The right product at the right time for the right consumer View this webcast to discover: New trends in e-commerce for consumers and merchants How to turn the online buying process into a real shoping expirience What it needs to improve customer experience, conversion rate and avarage basket value at a optimal cost-revenue-relation

Webserviceaward have accumulated experiences and insights from nearly ten years of studies of sites that show that there are both opportunities and traps, as site owners should pay attention. Web Service Award has analyzed the most common problems that people experience with websites. During the webinar we will present the main and most interesting findings from the survey made in 2008. Webinar main points - The main results of Webserviceaward surveys in 2008. - What mistakes do e-retailers make when they change their e-marketplaces? - Tips and advice on how you as e-retailers can work more efficiently and more profitably.

Merchandising is the art and science of maximizing retail conversion rates and average order values through the display and promotion of the right product, to the right customer at the right time. Through an examination of the economics of eCommerce, this presentation derives that Merchandising is one of few true, long-term competitive differentiators for eCommerce businesses. It also concludes and demonstrates why personalized merchandising using behavioral analysis is the most effective way of merchandising to retail consumers. It continues to show how online retailers can take the concept of Category Management from traditional retail, combined with Behavioral Merchandising techniques, to create the practice of Behavioral Category Management - a sophisticated way to maximize effectiveness of price promotions and sales discounts to fight for market share, while sacrificing a minimum loss in profit from discounts.

What an online customer experience management solution is and how it can improve your online operations. How to become more proactive in your approach to improving the online experience by analyzing customer behavior on a regular basis.