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Matt talks about 2 recent arrivals to the social media scene, which could just make your co-creation and crowdsourcing job a lot easier. Listen to your market, create better products, and see your customer acquisition and retention rates rise!

Matt Hodkinson, Chief Listening Officer at Influence Agents, talks about the need to build a Tribe, if you're to expect the full "Viral" effect for your content.

Matt Hodkinson discusses what following up means int he owrld of social media monitoring, and how KLM Airlines surprised their customers, when they took the time to understand and reward them.

Matt discusses the intricacies of how to grab the attention of influencers in your chosen topic or industry, via social media ... without appearing like a stalker!

Matt shows off the newest addition to Klout - Topic Pages, allowing marketers and business owners to find industry influencers in social media, based on their association with the topic, as well as their Klout score.

Matt talks about the benefit of using social media profiles to benefit discoverability of you and your personal brand

Matt demonstrates the features of free social media search and monitoring tool SocialMention.com

Matt discusses the value of feedback, received as social media listening becomes a part of your brand activity, and how your harshest detractors could be the answer to a wonderful future.

Matt talks about the constant struggle to find compelling subject matter for blogs, articles and videos, and how social media listening could be the answer.

How well do you know the social media habits and perceptions of your audience. Matt demo's a free web research tool, and shares a listening story from the last episode.

Matt screencasts his use of Google Alerts and IceRocket.com to alert anyone to mentions of their name, brand, products or industry terms.

Matt talks about some of the heavy hitters in the social media monitoring software game.

Matt talks (briefly) about the impact a few social media profiles can have on search engine rankings for searches on your name and business.

Matt discusses how to use social media listening to find others with the same interests and industry ties as you and your business.

Matt discusses the recent UK riots, and the role of social media in aiding those criminals involved, and the resultant positive community action, epitomised by the "Riot Wombles" of the #riotcleanup

Matt talks about how offline actions and experiences with customers and consumers at large will inevitably result in online conversations, regardless of whether you're "socially active" yourself.

Matt Hodkinson talks about why Social Media Marketing, as a term, is a distraction. Is it really about the technology, or is it more about making yourself discoverable and network...able?!

Matt Hodkinson talks about Social Customer Service, and how consumers are increasingly using Facebook, Twitter, and specialist tools such as Get Satisfaction, to answer questions and complaints in near-realtime. What's been your experience?

Matt explains what he means by "Social Media Listening" and sets a challenge to the newbies, to start monitoring their personal brand.

Matt shares his vision for a world where consumers expectations are met by brands, through social media listening.