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"Blogging is the most trustworthy marketing channel that marketing directors have at their disposal." As he stated those words, Will Chen of Killer Aces Media emphasizes how bloggers and corporations need to have a positive working relationship.

The Internet has brought opportunities for everyone. Roxanne Darling of Bare Feet Studios explains one more example of those opportunities as she describes how using the social Web allows everyone to have a voice. Catch more from Roxanne in the WebProNews interview from BlogWorld Expo 2008.

Are you a blogger but want to become a pro (AKA get paid for what you do)? According to Jim Turner, companies looking to hire a blogger want to see someone who is (1) active in a community and (2) uses social media tools to enhance his/her message.

We met Richard Jalichandra last year at the BlogWorld Expo 2007, just 40 days after he had been named the CEO of Technorati. One year later, we met again at the BlogWorld Expo 2008 to discuss that first year. Find out all these details only on WebProNews.

Gary Vaynerchuk is known for his popular videos on Wine Library TV. Although Gary has been successful, he will be the first to tell you that his success didn't happen overnight. Watch and learn from his story in this WebProNews interview with Gary Vaynerchuk.

You just never know who might show up at BlogWorld! This year it was Mike Shinoda of Linkin Park and Abby Johnson was able to grab him for an interview. Check out the complete interview to find out how Linkin Park built their brand.

We've talked many times about the advantages of blogging. One area that we haven't touched on however is the SEO benefits of blogging. In this video, Stephan Spencer discusses the SEO friendly blogging platforms and the non-SEO friendly blogging platforms.

"Maps: They're Not Just for Driving Anymore" was the title of one of the sessions at SES Chicago. It's interesting to see how maps truly have evolved and are not just for driving or for directions or for learning geography. They now have a much deeper meaning as Sage Lewis explains in this video.

After the challenging economy of 2008, businesses know that they have to make every dollar count. As Tim Ash explains in this video, having an optimized landing page is a big part of getting the biggest bang for your buck in your online marketing efforts.

With more than a decade of SEO experience, Dave Naylor has obtained the status of an authority in the industry. In this video, Dave voices his opinions about Facebook Connect, Google, Google SearchWiki, and his expectations for 2009.

Out of all the people we talk to about any campaign whether it is marketing, SEO, or PPC, they all tell us to set solid goals. While that is true, Todd Friesen explains how unfortunately, that goal seems to override the execution of your campaign.

Everyone wants both an optimized website and a search friendly website, but it seems that most sites lean either one way or the other. What comes first: optimization or search friendliness? In this video, Chris Boggs explains how realizing that there is a difference between optimizing a site and making it search friendly is the main problem behind the misunderstanding of this topic.

Blogging is the most cost-efficient business strategy any company can have in the midst of this dire economy. People on both the buyer side and the company side are reaching out and utilizing the Web.

Website usability is one of those things that most companies know is important but put it on the back burner when comparing it with creativity and web design. Matt Bailey advises companies to always conduct a “Mom Test” to get a true usability answer.

It may sound crazy, but it worked and even went viral! Shizuka, a high-end beauty spa in midtown Manhattan, approached Bill Balderaz of Webbed Marketing in an effort to promote and market their company. After examining the spa\'s products, Bill and his crew discovered an ingredient that would create a lot of buzz... sterilized nightingale droppings, AKA bird poop.

Click fraud is a very complex issue. Unfortunately, much of the information available has been misinterpreted due to that complexity. In this video, Shuman Ghosemajumder of Google gives some information that will hopefully clear up that gray area.

Although retailers are struggling this holiday season with the current economic issues, recent comScore data shows that shopping search engines are thriving and are performing better than last year.

Although search is more "mainstream" than it has ever been, consumer-packaged-goods marketers aren't fully taking advantage of their excessive opportunities. Clicks used to be about branded search and paid search, but recent ComScore research shows a tremendous growth in organic search thus emphasizing organic as the best strategy for CPG marketers.

http://videos.webpronews.com Viral campaigns are a current trend everyone wants to take part in, but it is not something to take lightly. Not to say viral campaigns are difficult, but they do require planning and should not be conducted halfheartedly.

It's that time of year again folks and yes, WebProNews is covering the Search Engine Strategies show in Chicago, December 8 - 12. We hope to cover the show this year, but at the time of this writing, it is 14 degrees in Chicago and calling for snow!

http://videos.webpronews.com Is link buying good or bad? Google doesn't like it. They've made themselves clear about that. However, if you are selling links and making money or your ranking is improving from buying them, then is it a bad thing?

Although network neutrality is an issue that could affect everyone, it seems that people are either not concerned or simply unaware of its potential. One industry that seems to be completely blinded by its capabilities is surprisingly, the search marketing industry. In this video Cindy Krum of Rank-Mobile discusses what would happen to search marketers if net neutrality were not preserved.

There is no doubt that the Presidential campaigns set the precedent for all other campaigns. Mindy Finn, the former Director of e-Strategy for Mitt Romney 2008 and who currently blogs for TheNextRight.com, takes this observation a step further and says the Presidential campaigns are expected to set a high standard for others to follow. The Presidential campaigns have large staffs of experienced members working to incorporate the latest and most effective tactics.

http://videos.webpronews.com Brett Tabke, the CEO of Webmasterworld, is the man behind the PubCon conference series. WebProNews chats with Brett about the details that go into the show.

Are you familiar with the ever-popular Will It Blend campaign from Blendtec? If not, you’re depriving yourself from one of the best viral marketing campaigns ever. George Wright, the Vice President of Marketing and Sales at Blendtec, gave a keynote at PubCon, in which he explained the strategy behind their campaign. In the above WPN video, Barry Schwartz of RustyBrick, Inc. tells how Blendtec had to go out on a limb to get their brand name out there.

If you haven't jumped onto the social media bandwagon, you had better get on or you'll fall behind. Most people are active on at least one social media site if not several because they realize the benefits of it. The problem is that people seem to neglect building their profile. Brent Csutoras in the above video discusses the importance of developing your profile since it is the first thing others look at to find out about you. A person trying to research you will look at your interests, groups, beliefs, and your activities before pursuing you for business purposes.

Link bait attracts people to your site and has the ultimate goal of gaining links from those viewers. Bill Hartzer of Vizion Interactive says you can create link bait by first of all, focusing on a specific industry or topic.

Vanessa Fox and Nathan Buggia have come together to create the O'Reilly Found Conference. With this event, Vanessa and Nathan hope to change the historical idea that search is a marketing activity since it is now just as critical to technical architecture.

Vanessa Fox and Nathan Buggia have come together to create the O'Reilly Found Conference. With this event, Vanessa and Nathan hope to change the historical idea that search is a marketing activity since it is now just as critical to technical architecture.

Remember seeing the bottle of soda erupt because of Mentos back in 2005? At the 25th Annual ACCM Conference, Mike McDonald talks to the guy that made it happen. Steve Spangler explains how that single incident not only exploded onto a Denver news anchor but also really helped his blog take off after he posted about it. He has continued to leverage his blog and expand it into an e-commerce business.

Eric Enge encourages people to "think big" when using social media to build links. This practice is not only for large companies, but should be applied to small businesses also.

Negative keywords aren’t for everyone. People are accustomed to using keywords to drive traffic to their site, but as everyone knows, not all traffic is good traffic. This is where negative keywords come into the game.

Everyone is using social media now and not simply for social reasons. Companies now realize how powerful it is for raising brand awareness and engaging with customers. But a lot of money can be lost if a social media campaign is not efficiently conducted.

http://videos.webpronews.com In an earlier PubCon video, Bruce Clay made a claim that "ranking is dead." Matt Cutts of Google responds to that assertion. Matt also discusses some potential changes and evolutions we can look forward to from Google.

Obtaining links the natural way is ideal, but sometimes link buying is necessary in order to get your business recognized. Google doesn't approve of a cash exchange type of purchase, but an indirect approach is accepted. Buying indirectly helps you to get a good link but with a low risk.

http://videos.webpronews.com/ Rand Fishkin and the SEOmoz crew have a new tool to add to their roster. Linkscape crawls the Web and allows access to link information on more than 30 billion web pages

http://videos.webpronews.com/ Do you use mobile search? How many of you have an iPhone or an iPhone clone? This video discusses some of the main factors you need to consider in terms of your website's iPhone readiness and compatibility.

http://videos.webpronews.com/ With the recent release of his book, Click: What Millions of People Are Doing and Why It Matters, Bill Tancer of Hitwise shares a few of his interesting findings with WebProNews.

Did you ever wonder how large companies keep up with all the pages on their websites? Bill Hunt of Global Strategies knows all about this since IBM is one of their clients. One of the first things to look for is making sure the search engines are indexing all the pages on your site.

When you put yourself or your company out in the public eye, it is inevitable that you will receive criticism from at least one person. And people can just be down right cruel! However, putting yourself out there is a part of business, and you just have to learn to properly manage, monitor, and protect your reputation.

Bruce Clay predicts even greater changes in the coming year. Changes with personalized search, behavior-based search, intent-based search, and universal search mean SEO’s have a bit of a challenge on their hands.

WebProNews discusses how to use Google Alerts to help with your Website marketing and promotion.

http://videos.webpronews.com/ Monte Cahn, the CEO and Founder of Moniker, talked with Mike McDonald at SES New York about direct navigation traffic. Cahn says a study reports that “70% of Internet users ultimately get to their destination by typing in where they want to go, rather than searching for it.” The conversion rate for address bar driven traffic converts twice as much as search traffic, according to Cahn. Check out the full interview with Monte Cahn including rumors of new domain extensions, right here on WebProNews. Keep watching WebProNews for continuing coverage of SES New York 2008.

http://videos.webpronews.com/ Is content really that important? While most of us know the answer to that question, Heather Lloyd-Martin, the President and CEO of SuccessWorks, reiterates the importance of good content while talking to Mike McDonald at SES New York. Heather explains the business case for SEO content development and why companies need to understand it. Catch all the details in the full interview on WebProNews. Keep watching WebProNews for more videos from SES New York 2008.

http://videos.webpronews.com/ Dixon Jones, the Managing Director of Receptional LTD, and Mike McDonald discussed link building during the SES show in New York. Jones spoke about the reputation, quality, and quantity of links and the various aspects of each. He explains how bad links confuse Google and the other search engines. Catch his advice in the WebProNews video. Keep watching WebProNews for more videos from SES New York 2008.

Mike McDonald had the chance to talk to Scott Brinker about his company, ion interactive. The post-click marketing company is designed to help you know what to do after you win the click. Brinker explains that it requires creativity, but then produces more involvement and action from users. Catch the full interview for more information, right here on WebProNews. Keep watching WebProNews for more video coverage from SES New York 2008.

http://videos.webpronews.com/ Mark Poirier, the President and Co-Founder of acquisio, gives Mike McDonald an overview of his business. acquisio is a software-based company that helps agencies manage paid search for all their clients and on all the major search engines with one login. Poirier discusses challenges with the three major search engines. He does say that MSN’s adCenter is very popular in Canada. For more about acquisio, tune in to the WebProNews video.

Ofer Ronen, the CEO and Co-Founder of Sendori, spoke with Mike McDonald about his company at SES New York. Domain owners give Sendori permission to send its Web traffic to advertisers based upon keywords. This direct navigation process provides a way to eliminate much of the unneeded hassle for advertisers and domain owners. Find out more in the WebProNews video.

Amanda Watlington, the Owner of Searching for Profit, talks with Mike McDonald at SES New York and lays out a road map for universal search. A few tips she gives are: evaluate your own SEO and be ruthless; take inventory of the assets you have; examine how good you are now and how good you should be; and, what will it take to get what you need. She also points out to look toward the future and improve, instead of dwelling on past mistakes. Catch Amanda Watlington’s full explanation, only on WebProNews.

WebProNews spoke with Kevin Ryan of Search Engine Strategies and Search Engine Watch at SES New York 2008. Stay tuned for more from SES New York.