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Straight from the good people at Aardman Animations! They were the team who brought The Muncher to life in the early years. Here we're reminded to keep the low-low price of Chewits a secret, the walls have ears! and teeth! and a funny building-shaped hat! Visit http://www.chewits.co.uk to learn more!

The final and my favourite 1980s Chewits ad. The Muncher heads to London to find new things to chew, but once again falls back on his old favourites. Visit http://www.chewits.co.uk to learn more! Thanks to http://www.tv-ark.org.uk/ for this video!

This is the second Chewits advert featuring 'The Muncher' monster. It features the infamous "Barrow-In-Furness" line. Visit http://www.chewits.co.uk to learn more!

This is perhaps the first Chewits advert featuring 'The Muncher' monster. Originally a parody of old giant monster movies, the mascot's image has changed over the years. His diet however has not. Visit http://www.chewits.co.uk to learn more!