MediaBytes from Shelly Palmer:
* SONY launching "mini-sodes" next week. Honda will sponsor.
* NBCU TV Studio renamed: "TV" is out. "Media" is in.
* PUBLICIS to buy BUSINESS INTERACTIF.
* DIRECTV and ECHOSTAR will distribute Wi-Max.
* NBCU-NEWS CORP. video site will launch in September.
Read more at www.media30.com
MediaBytes from Shelly Palmer:
* GOOGLE brings site-by-site data to AdWords.
* BLOCKBUSTER undercuts NETFLIX pricing.
* APPLE uses social-networking to spread iTunes.
* COMSCORE sees "widgets" as major ad vehicles.
* HBO plans major HDTV expansion.
Read more at www.media30.com
MediaBytes from Shelly Palmer:
* WARNER BROS. testing VOD/DVD release on the same day.
* YOUTUBE to begin video fingerprinting.
* VERIZON offering local TV on cellphones.
* NBC bringing advertisers into the development process earlier.
* AT&T and VERIZON supporting Cablevision's "network DVR."
Read more at www.media30.com
MediaBytes from Shelly Palmer:
* APPLE pursues movie rentals.
* NBC offers lunch-break programming.
* THE FCC reviews the SIRIUS-XM merger.
* EXERCISE TV sees high recall for VOD ads.
* DAYS OF OUR LIVES comes to iTunes.
Read more at www.media30.com
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