You Bet Your Life: Secret Word Name (1)(12/28/1949) This Kinescope, complete and uncut, was made on December 5, 1949, while Groucho was recording his radio show "You bet your life." After being edited down to 30 minutes, the program aired on December 28, 1949. It was also the last show sponsored by Elgin-American. DeSoto took over the following week. The secret word is Name. Groucho Marx, George Fenneman, directed by Bob Dwan and Bernie Smith.