Maximize ROI Webinar Part 2 By E-NorTwo analytics case studies demonstrating significant improvements in return on investment (ROI). A Business-to-Business (B2B) lead-generation case study as well as a Business-to-Consumer (B2C) eCommerce case study. E-Nor, (www.e-nor.com), with its proven continuous improvement process, helped these organizations lower their lead acquisition costs as well as their visitor-to-lead conversion rates.