Nicholas EffectThe Nicholas Effect is the title of a beautiful 14-minute video about Nicholas' life and death. His parents discuss why they made the decision to donate, what that decision has meant to them, and the amazing effects around the world. It is sold at cost to encourage as many showings as possible. The video has been translated into Spanish and Italian and is available in a PAL version for viewing outside North America.
"I've seen it fifty times," one veteran healthcare executive in Texas says, "and every time I bawl like a baby."
Organ procurement groups from Guam to Alaska and Puerto Rico have bought it, as have a laundry list of top hospitals. Eye banks and the American Red Cross, business and charitable clubs, drivers' education programs, surgeons and chaplains, undertakers and Scouts all use it.
"We've all seen it so often we know every word," the head of one organ procurement group comments. "Every time the audience cries. And every time we cry, too."
