Corporate responsibility: how to persuade business leadershttp://www.globalchange.com Show how market share grows with strong corporate values. Proce business case and value of corporate and social responsibility, impact on bottom line profits, market share, brand strength, corporate image, war for talent, retention and recruitment. How emphasis on shareholder value is changing with realisation that focus on shareholder value is fast way to destroy it unless also focussed on customers, ethics, corporate values and so on. Why public mood is vital to business strategy and predicting market swings. Why we need to look at emotion and realise that market pricing of equities is often irrational with overshooting and overshooting. Impact on banks, banking, investment.
