Josh Palau, Avenue A | Razorfish, Social Search OptimizationThe Talk: This Session will explore how a companyâs social media profile and tactics are now appearing in ... the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines.