Leveraging User Behavioral Metrics to Improve ROI in Virtual Environments CMOâÂÂs and marketers everywhere are under tremendous pressure to show impact and quantify budget spend. In this informative video, 6Connex CEO, Kevin Carbone, and Chief Technology Officer, Leon Papkoff, discuss how marketers are employing the user behavioral metrics and analytic measurement tools built into virtual environments to validate and improve ROI.
