El Pollo Loco Challenges KFC to a Public Taste TestIn what promises to be the ultimate battle of the birds, award-winning flame-grilled chicken champion El Pollo Loco looks to retain its title by challenging fried chicken chain KFC to a public, side-by-side taste test that will settle the question of which restaurant delivers on the promise of real grilled flavor.
"We know our El Pollo Loco flame-grilled chicken is the real thing, and we will not let our 'grilled' chicken opponent pull the 'feathers' over the public's eyes with a product that is cooked in an oven with no open flames. Our expert cooks have been grilling chicken for more than 30 years and we are so sure that our flame-grilled chicken is superior, we can't wait to prove which chicken has authentic grilled flavor and which is all smoke and no fire," said Steve Carley, chief executive officer of El Pollo Loco. "Let's see if our opponent is too chicken to go it toe-to-toe-- or rather leg-to-leg-- in a taste test. You just can't fake the taste an open flame gives fresh, natural marinated chicken...
