AustinLifestyles SXSW 2009 interview - Rita McGrathRita McGrath works extensively with leadership teams in Global 1000 companies who wish to hone their ability to drive strategic growth. She is a popular speaker and facilitator, whose current clients include Air Products and Chemicals, Inc., Nokia, Microsoft, AXA Equitable, Swiss Re, Sungard Higher Education and the World Economic Forum. She has co-authored two books: The Entrepreneurial Mindset (2000) and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005